SOCCER DESERVES BETTER
IT STARTED ON A FIELD
In 2025, we had two teams playing at TST. Both teams made the final in their categories, which meant a very compressed tournament. Training sessions before TST kicked off, followed by a grueling schedule of games and limited time to recover.
Our players were 100% committed to the cause.
But for as much effort and commitment as they put into preparing and competing, I noticed something that didn't match that level of care: how they hydrated.
Players reached for whatever was close. Soda. Energy drinks. Generic sports drinks. Water. Whatever was available to solve the problem in the moment.
Players put too much into their craft and their game to be let down by something as fundamentally important as hydration.
And I couldn't stop thinking about it.
THE PROBLEM WAS BIGGER THAN ONE TOURNAMENT.
What I saw at TST wasn't unique. It happens at fields around the country every day.
Training and match schedules stack. Recovery periods get compressed. Travel adds to the load.
Soccer asks something very specific of players. But when it comes to hydration, the options have always been built for something other than soccer.
They don't understand the schedules of players or the rhythm of the sport.
They don't think about being mentally fatigued in the 85th minute. Or that moment late in a match when you first feel a cramp coming on. You want to play through it, but you know what's coming.
Why has the world's biggest sport always relied on hydration products that weren't built for it?
That question became the thesis for PARC.
IF YOU'RE GOING TO SAY IT'S BUILT FOR SOCCER, IT HAS TO BE BUILT FROM SOCCER.
We looked at the game. A lifetime of playing it and being around it.
The moment late in a match when you know you need to track back, but fatigue makes you react half a second late.
The mental clarity that gets a little less sharp as you become mentally tired in the second half.
The moment between extra-time halves when all you want to do is put a cold towel on your neck and breathe for a minute.
These aren't made-up moments.
They're real issues we face as players.
So we asked: How do we build a product that addresses them? What should the ingredient stack look like when you start with what soccer players actually experience?
Those are the questions and moments we looked at when formulating PARC.
That's what we mean when we say PARC is built for soccer.
SOCCER DESERVES BETTER.
Better thinking. Better products. Better care for the players who give so much to the game.
That's why we built PARC.